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Badging and Patching

With Instagram as our shared source of trend inspiration, style is becoming increasingly homogenised. But when we talk about someone having style, what we really mean is personal style. Anyone with a few quid in their pocket can flick through a magazine and buy an outfit from it, but when someone wears clothes in a way that’s unique to them, then they really have a ‘look’.


That’s why badging and patching has become such a huge trend in menswear: it’s a style that’s earned, not bought. By buying one of these pieces and slowly adding to it over time – a band badge here, a military patch there – you’ll make something that only you could ever own.

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