Fashion, Style

How to Become: a Brand Director

Who wouldn’t want to say they own their own brand? That’d shut your family up when you go home for Christmas and ask nosy questions about your career prospects. So if fashion is what you aspire to be a part of, take heed of these answers from Glenn Coleman, Brand Director at nANA jUDY.

How did you first get into fashion?
I started the brand when I was 19. I grew up around fashion with my family working in the industry. My great grandmother was a seamstress making garments for the famous in Australia. The name Judy in NANA JUDY actually is the name of her Dalmatian Dog. At 19 I was young and able to take risks, which worked in my favor when entering the fashion game launching the first collection in 2006.

Describe your average work day
The average day involves interacting with my team; my brand manager, designers and the marketing/creative crew. Half of the year I’m away travelling to Europe or America. The time in the office studio is very valuable to me to catch up with all the team.

What’s the best thing about your job?
The people I work with and travelling around the world.

What’s the worst?
The time away from family and friends. The travel is the best and the worst!

What advice would you give to someone who wants to start their own brand?
To have a clear brand direction, stick to it and have a good time along the way.

What makes a successful brand?
Great product, quality, service and marketing.

What does the future hold for nANA jUDY
Now having strong distribution in Europe/ Australia we have expanded into the USA. We have the right showrooms in the US with a solid team and we have positioned the brand in the right stores. With this comes a lot of parties/ collection launches along the way. Throwing parties are what we are known for.

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