Björn Borg is an iconic Swedish tennis player who’s unique style and rock-star qualities inspired the creation of the Björn Borg brand in 1984. Nowadays Björn Borg is an international fashion brand with a focus on colourful fashion underwear. Björn Borg says JA! to JA! because JA! liberates us to do anything, be anything, challenge anything and create anything. So, if you are with us, just say JA!