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Plain Sailing Plain Sailing

What do all of these have in common? We need them all to survive but never really truly appreciate them. Alright, maybe the last one is a bit of a stretch, but for the purpose of this feature just roll with us.


The basic t-shirt should be a staple of any man’s wardrobe because it’s a simple morning go-to when you’re late for work, a timeless piece that never goes out of style, and so affordable that you could have three drawers full and still not break into triple digit price bracket.


Here we’re highlighting the unsung hero of menswear, bringing you the four essential styles you need to be investing in this summer.


Shop All Plain T-Shirts

You’ve worked way too hard sculpting those guns for them to be hidden behind some baggy sleeves my friend. So if you want to show off those gains this summer without being branded a bro for walking around topless, try out our new muscle fit and emphasise your physique naturally.


Shop Muscle Fit

Nothing says summer quite like the colour blue. Blue sky. Blue water. Blue WKD. So why not inject the colour into your t-shirt? For a second look straight from the early 2000s (just like the E number fuelled alcopop we just referenced), layer it over a long sleeve tee with some cargo pants.


Shop Blue T-Shirts

Looking to bridge the gap between plain and printed? Then we present to you the acid creased t-shirt for those who want the best of both worlds. This high summer style boasts distressed detailing throughout, but its subtlety makes sure it doesn’t come across too loud.


Shop Textured Tees

Have you ever seen something so crisp and pure? Don’t even bother answering that, because no…no you haven’t. The white tee has been worn by the greats: Marlon Brando, Bruce Willis, Ryan Gosling, Kendrick Lamar, so it’s definitely good enough for you. It transcends seasons and is an absolute bargain that you need to stock up on.


Shop White Tees