No-one nails understated dressing quite like the Scandinavians. Taking our inspiration from the street style in Malmö, Sweden’s best kept secret, this key transitional trend revolves around a loose, relaxed aesthetic tied together by longline layering and a faded palette.
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White trainers continue to be your go-to shoes, but it's unconventional materials that will set you apart from the crowd. Choose suede and nubuck to elevate your footwear selection.
Pink saw a resurgence this summer and it’s still going strong this season. Making it work with Malmö is simple: just pop a pink tee on under a navy jacket and let the complementary colours get the best out of both pieces.
We love how Malmö reenergises menswear mainstays. Classic pieces like grey joggers benefit from the simple tonal styling, especially when cuffed and paired with trainers.
Cuffed trousers and trackies are an intrinsic part of the Malmö silhouette, but pairing them with tonal tube socks will finish off your outfit with zero effort.
Experiment with accessories to get to the heart of the Malmö trend – it’s reliant on well-chosen, subtle pieces that tie your look together.