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    WE'VE PICKED THREE KEY LOOKS - FASHION EDITOR, STREET STYLE AND FRONT ROW - TO HELP YOU GET READY AND LOOKING SUAVE FOR LONDON COLLECTIONS: MEN!

  • 2 Shop Editor > 2

    THE FASHION EDITOR IS ALL ABOUT APPEARING SMART WITH AN ON TREND EDGE. ALWAYS CARRYING AROUND A DOCUMENT HOLDER AND HUFFING AT PEOPLE WALKING SLOWLY, EVEN IF HE HASN’T GOT ANYWHERE TO GO. EMBRACE THE LIFESTYLE BY WEARING A SMART PRINTED BLAZER WITH A CRISP MEN’S SHIRT. PLEASE NOTE: YOU DON’T HAVE TO ACTUALLY BE ABLE TO WRITE TO PULL OFF THE LOOK.

  • 3 Shop Street Style > 3

    STREET STYLE IS A MASSIVE PART OF LONDON COLLECTIONS: MEN, AS EVERYONE WANTS TO GET NOTICED. BUT DON’T TRY TOO HARD, GO FOR A RELAXED YET ON TREND LOOK WITH SOME BASIC PIECES, ACCESSORISED WITH NEON BACKPACKS AND SOME BRIGHTLY COLOURED TRAINERS. SOMETIMES LESS IS MORE.

  • 4 Shop Front Row > 4

    SITTING FRONT ROW IS ALL ABOUT MAKING AN IMPRESSION THROUGH ECCENTRIC PRINTS AND DESIGNS. TRY ONE OF OUR CLASSIC LEATHER JACKETS WITH SHORTS AND MEGGINGS, GUARANTEED TO GET YOU NOTICED BY THE CAMERAS WITHOUT STUMBLING OUT OF AN AFTER PARTY AT 4AM. IF THAT’S NOT ENOUGH, GO ALL OUT WITH A CAMO SUIT. IT IS LONDON COLLECTIONS: MEN, AFTER ALL!

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