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THE WORLD OF FASHION CAN BE A CONFUSING PLACE, WHICH IS WHY WE’VE DECIDED TO LAY IT OUT IN BLACK AND WHITE FOR YOU. LEARN ALL YOU NEED TO KNOW ABOUT TOPMAN’S INVOLVEMENT IN LONDON COLLECTIONS: MEN AND WHAT EXACTLY WE GET UP TO. DID YOU KNOW WE’RE NOT JUST INVOLVED IN ONE SHOW, BUT THREE? WELL, YOU DO NOW…

TOPMAN DESIGN IS AN IN-HOUSE DESIGNED PREMIUM COLLECTION FROM TOPMAN WHICH IS SHOWCASED DURING LONDON COLLECTIONS: MEN. PREVIOUSLY ON THE RUNWAY ALONGSIDE OTHER DESIGNERS AT MAN, TOPMAN DESIGN NOW HOLDS ITS OWN ALONGSIDE ESTABLISHED MENSWEAR DESIGNERS DURING THE DEDICATED DAY, AND IS THE FIRST HIGH STREET STORE TO HOLD SUCH A PRESTIGIOUS SLOT.

ATTENDED BY EVERYONE FROM THE WORLD’S MOST CELEBRATED MODEL, DAVID GANDY, TO ROLLING STONES’ LEGEND RONNIE WOOD, THE EVENT IS TRULY ONE OF THE MOST EXCITING AND INNOVATIVE DAYS IN THE FASHION CALENDAR. FROM BOILER SUITS TO GOTHIC FUR COATS AND FLORAL EXPLOSIONS, TOPMAN HAS BEEN AVANT-GARDE IN ITS APPROACH TO DESIGN AND HAS BEEN APPLAUDED FOR IT EVERY SEASON. THIS YEAR’S COLLECTION INSPIRATION: 'POST-PUNK LONDON MEETS NASHVILLE'. WATCH THE SHOW HERE >

MAN IS THE JOINT INITIATIVE BETWEEN TOPMAN AND FASHION EAST (THE NON-PROFIT ORGANISATION ESTABLISHED BY LULU KENNEDY MBE AND THE OLD TRUMAN BREWERY IN 2000). MAN SPEARHEADED LONDON FASHION WEEK’S MENSWEAR SCHEDULE IN 2005 AND PROUDLY CHAMPIONS EMERGING MENSWEAR TALENT. DESIGNERS ARE SELECTED BY A PANEL OF BUYERS, STYLISTS AND JOURNALISTS. THESE YOUNG DESIGNERS RECEIVE A BURSARY, CATWALK SHOW-PRODUCTION, PR SUPPORT AND EXPERT ADVICE TO HELP THEM LAUNCH THEIR LABELS.
MAN ENJOYS AN UNRIVALLED REPUTATION FOR IDENTIFYING AND SUPPORTING THE MOST EXCITING NEW MENSWEAR NAMES IN THE INDUSTRY. ALUMNI INCLUDE JAMES LONG, CHRISTOPHER SHANNON AND JW ANDERSON, WHO HAVE ALL GONE ON TO TRAIL BLAZE WITH SOLO CATWALK SHOWS.
AW14 SEES WORK FROM CRAIG GREEN, BOBBY ABLEY AND ALAN TAYLOR.

NEWGEN MEN BEGAN IN SEPTEMBER 2009, BUILDING ON
TOPMAN AND FASHION EAST’S SUCCESSFUL MAN SHOWS.
WITHOUT THIS INITIATIVE, A LOT OF DESIGNERS WOULD
NOT GET THE CONNECTIONS AND SPONSORSHIP THEY
NEED TO BE ABLE TO FLOURISH, AS NEWGEN MEN
OFFERS PROFESSIONAL MENTORING AND BUSINESS
SUPPORT WHICH AIDS IN CREATING KEY RELATIONSHIPS
WITH PRESS AND BUYERS.
CHOICES FOR AW14 INCLUDED LEE ROACH, MATTHEW MILLER, SHAUN SAMSON AND MARTINE ROSE. "THE MOMENTUM, KUDOS AND INTERNATIONAL SUPPORT THAT LONDON COLLECTIONS: MEN HAS GAINED SO RAPIDLY AFTER SUCH A SMALL PERIOD OF TIME PLAYS TESTAMENT TO THE QUALITY OF THE BRITISH FASHION SCENE AND THE RISING STARS IT IS PRODUCING," STATES TOPMAN CREATIVE DIRECTOR GORDON RICHARDSON. KEEP YOUR EYES PEELED, THIS IS WHERE THE NEXT BIG THINGS START…