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Americana > Get This Look Americana > Get This Look

A style that’s barely changed since John Wayne westerns, the Americana look has been everywhere from the cover of Bruce Springsteen’s ‘Born in the USA’ to Stranger Things. And it’s endured for a reason – it looks great. A traditionally male look, the rugged simplicity of a pair of Levi’s are perfectly suited to this all-American style.

A style that’s barely changed since John Wayne westerns, the Americana look has been everywhere from the cover of Bruce Springsteen’s ‘Born in the USA’ to Stranger Things. And it’s endured for a reason – it looks great. A traditionally male look, the rugged simplicity of a pair of Levi’s are perfectly suited to this all-American style.

A style that’s barely changed since John Wayne westerns, the Americana look has been everywhere from the cover of Bruce Springsteen’s ‘Born in the USA’ to Stranger Things. And it’s endured for a reason – it looks great. A traditionally male look, the rugged simplicity of a pair of Levi’s are perfectly suited to this all-American style.

A style that’s barely changed since John Wayne westerns, the Americana look has been everywhere from the cover of Bruce Springsteen’s ‘Born in the USA’ to Stranger Things. And it’s endured for a reason – it looks great. A traditionally male look, the rugged simplicity of a pair of Levi’s are perfectly suited to this all-American style.

A style that’s barely changed since John Wayne westerns, the Americana look has been everywhere from the cover of Bruce Springsteen’s ‘Born in the USA’ to Stranger Things. And it’s endured for a reason – it looks great. A traditionally male look, the rugged simplicity of a pair of Levi’s are perfectly suited to this all-American style.

A style that’s barely changed since John Wayne westerns, the Americana look has been everywhere from the cover of Bruce Springsteen’s ‘Born in the USA’ to Stranger Things. And it’s endured for a reason – it looks great. A traditionally male look, the rugged simplicity of a pair of Levi’s are perfectly suited to this all-American style.

A style that’s barely changed since John Wayne westerns, the Americana look has been everywhere from the cover of Bruce Springsteen’s ‘Born in the USA’ to Stranger Things. And it’s endured for a reason – it looks great. A traditionally male look, the rugged simplicity of a pair of Levi’s are perfectly suited to this all-American style.

A style that’s barely changed since John Wayne westerns, the Americana look has been everywhere from the cover of Bruce Springsteen’s ‘Born in the USA’ to Stranger Things. And it’s endured for a reason – it looks great. A traditionally male look, the rugged simplicity of a pair of Levi’s are perfectly suited to this all-American style.

If there’s one thing that’s universal across all the parts of a skater look, it’s how heard-wearing they are. With everything in the look chosen to put up with being dragged across the tarmac (and look good whilst you’re doing it) it only makes sense that your jeans would fill the same role. And, like any good denim, the more you wear your Levi’s and the more they get bashed up, the better they’ll look.

Denim’s everyman, workwear appeal means they’ve never been acceptable in a smart setting. Thankfully, as people have become less uptight and dress codes have become more lax, you can sneak your favourite pair into a sharp look – all it takes is a slim fit and you’re good to go.

Despite their universal popularity, Levi’s have been held up as an icon of counter-culture since the 1950s. Skinheads, punks, rockers, hippies… you name it they’ve worn them. Today’s rock style carries with it the fashion heritage of the grunge scene that emerged from Seattle in the mid-80s – think band tees, Converse, denim jackets and, of course, Levi’s.